Laura Sidhu

Laura has over six years’ experience in marketing for professional services specialising in brand and campaign management, project management and stakeholder engagement. Her collaborative and personable approach enables her to build strong relationships with stakeholders. This, coupled with a passion for understanding her clients’ needs, enables her to deliver outcomes that create lasting change.

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• Developed a ChangeManagement Strategy and Plan which fostered a positive change culture and supported the successful adoption of a new IT system.
• Conducted quantitative analysis and market research to identify and inform growth opportunities for an organisation.
• Collaborated on the design of future state enterprise architecture, including developing current and future state digital ecosystems, capability models and strategic platform views to support and drive the strategic direction of a Government Department.  

Outside of work, Laura spends most of her time chasing after an energetic toddler, but in the fleeting down times will prioritise time with her friends, exploring new and favoured dining spots and spending time with family.